The global denim market has seen persistent growth in the past few years, and is forecast to reach $107 billion by 2023.

Research shows that less than 1 per cent of discarded denim is recycled. 80 per cent of this is sold as second-hand apparel in poorer countries (and I went to one of the markets where this takes place today), and nearly 20 per cent goes to landfill or are incinerated.

Approximately 2,900 liters of water is used in the production of a single pair of jeans. And yet we happily throw away our jeans when they no longer serve us (meaning are no longer perceived as trendy, cool, beautiful or whatever we choose to call it).

The poor rejected jeans… so so many of them….

The jeans that I rescued today are now in my home relaxing and will soon be reborn as Southeast Saga Mosaic Kimonos ✨

“Rejected by previous owner, rescued and reborn by Southeast Saga” is the mantra.

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